Soft Cooler

SOFT GOODS CMF & FABRIC DEVELOPMENT LEAD

Led CMF strategy and fabric development for Ninja’s first soft good product.

Ensured seamless translation of language from the hard cooler to the soft cooler, highlighting features like the FrostVault™ Cold Dry Zone and ChillSeal™ Lid.

Process

Research

Initial CMF Exploration

Competitive Shopping

Tradeshow Research

Additional CMF Exploration

Material Exploration

Fabric Development

Material Validation

Sample Review

Final Product

Future Exploration

Video

Projects

  • NINJA Spring Collection

    LIMITED EDITION CMF

  • Frozen Treat | Holiday Collection

    LIMITED EDITION CMF

  • Soft Cooler

    SOFT GOODS CMF

  • Travel Garment Bag

    SOFT GOODS DESIGN